Newer vehicles equipped with internet connectivity and onboard sensors are increasingly collecting detailed data on driving habits, location history, and even biometric signals — and in many cases, selling that data to third parties including insurers and data brokers. Unlike smartphone apps, where users are at least prompted with permission requests, data collection in modern cars is often bundled into ownership by default, with limited visibility or control for the driver.
The practice has drawn growing scrutiny from privacy advocates, who argue that consent buried in lengthy terms-of-service agreements doesn’t meaningfully inform buyers about how granular their driving data really is, or who ends up with access to it. As vehicles become more connected, the automotive industry is emerging as one of the least scrutinized corners of the consumer data economy.